Reaches Highest Retention Rate of 2006

by | May 9, 2006 | Boat Trader, News, Press Release

Norfolk, VA – May 9, 2006, a division of Dominion Enterprises and the online portal to Boat Trader® Magazine, achieved a 96% retention rate for 2006, while continuing to keep dealers its #1 priority. provides online advertising and classifieds nationwide for the marine industry. attained a 96% retention rate for 2006, showing a 6% increase from the previous year. Currently’s dealer retention specialists (DRS) service approximately 2000 boat dealers and brokers, providing them with adequate attention to assist all of their needs. For example, the DRS supplies monthly stats and makes recommendations on how they can improve their ads and increase ad search-ability.

“My aim is for the dealers to see the DRS’s as a business partner. Someone who is there to help them grow their business,” says Kati Huber, Dealer Retention Manager for
The main focus of the dealer retention team is to exceed the expectations it sets forth with clients. is the largest most comprehensive online classified site for boat dealers and brokers, averaging over 1.9 million visitors monthly. is affiliated with, a network of Web sites serving buyers and sellers in the new and used marketplace.

For more information pertaining to advertising with, please call (877) 354-4069.

About Boat Trader
Boat Trader (, a Dominion Enterprises business, is the largest database of boats for sale online. Headquartered in Norfolk, Va., it is part of the TraderMedia family of vehicle classified advertising magazines and websites that includes RV Trader (, Cycle Trader (, Aero Trader (, Equipment Trader ( and Commercial Truck Trader ( For more information about Boat Trader, call toll-free 1-877-354-4069 or visit

About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit