Releases Locator Leads 2.0, a Targeted Boat Lead Generator for Boat Dealers

by | Sep 23, 2010 | Boat Trader, News, Press Release

Subscribing dealers determine the precise leads they want

Norfolk, VA – September 23, 2010, a division of Dominion Enterprises, has announced the release of Locator Leads 2.0, a targeted boat lead generator for boat dealers.

Many of today’s boat buyers know exactly what boat they want right down to the make and model, but they may not be able to find it on, said Kim Rocco, brand manager, Boat Trader, in making the announcement. provides them with the ability to communicate their precise requirements via a web request form which is then shared directly with boat dealers, resulting in a highly qualified lead for the dealer who responds.”

With Locator Leads 2.0, subscribing dealers can filter their leads in two ways: by location where leads are either national (anywhere in the U.S) or local (150 to 250 miles radius from a specific zip code); and/or by make and model.

The results are pretty impressive, added Rocco. “Our research shows that nearly 40% of boat buyers using Locator Leads plan to purchase a boat immediately, and that 20% of Locator Leads users bought a boat from the dealer who contacted them.

Boat dealers who wish to learn more about Locator Leads 2.0 should contact the Boat Trader Customer Service team at 877.354.4069 or by email at

About Boat Trader
Boat Trader is the undisputed leader in the marine classified advertising segment for boat buyers, sellers and dealers. Based in Norfolk, Va., with field sales operations across the country, Boat Trader boasted 23.2 million visitors to its Website in 2009. The company is dedicated to providing its dealers and end-users with results. That commitment is reinforced in the leads and sales that Boat Trader generates to dealers, as well as the aggressive development of new products that help consumers more easily find and purchase inventory. Owned by Dominion Enterprises, Boat Trader is part of the Dominion Marine family of classified advertising sites and web services solutions.

About Dominion Enterprises
Dominion Enterprises, Norfolk, VA., parent company of and Boat Trader, is a leading marketing services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit