Brand Advantage Ad Guidelines

Streamline Your Design & Ad Submission Process

This page provides detailed specifications for ad sizes, placements, and dimension guides to help you design and submit your advertisements seamlessly. Follow the guidelines below to ensure your ads display perfectly across all platforms.

Standard Ads

728 x 90 – Leaderboard

A wide-format ad typically displayed at the top or bottom of pages for maximum visibility.

Margins: 20 px padding on all sides.
Safe Zone: 688 x 50 px.

300 x 250 – Medium Rectangle

A versatile ad format suitable for sidebars, in-content ads, and mobile platforms.

Margins: 15 px padding on all sides.
Safe Zone: 270 x 220 px.

300 x 600 – Half Page

A high-impact vertical ad designed for increased visibility and engagement. Commonly placed in sidebars.

Margins: 20 px padding on all sides.
Safe Zone: 260 x 560 px.

320 x 50 – Mobile Leaderboard

A compact ad perfect for mobile screens. Optimized for scrolling experiences.

Margins: 10 px padding on all sides.
Safe Zone: 300 x 30 px.

Homepage Ads

1440 x 500 – Homepage Hero Ad

A large, responsive banner visible across all devices. Ideal for high-impact campaigns.

Placement: Prominently displayed at the top of the homepage as the hero banner.
Customizable: Includes the option to add your logo and call-to-action (CTA).
Margins: 120 px padding on all sides.
Safe Zone: 1200 x 260 px.

1054 x 184 – Homepage Companion Ad

A responsive banner for supplementary messaging or branding.

Placement: Below the Hero Ad on the homepage.
Customizable: Includes the option to add your logo and call-to-action (CTA).
Margins: 20 px padding on all sides.
Safe Zone: 1014 x 144 px.

850 x 90 – Homepage Sticky Bottom Ad

Only displayed on desktop for continuous visibility as users scroll.

Placement: Fixed to the bottom of the homepage.
Customizable: Includes the option to add your logo and call-to-action (CTA).
Margins: 25 px padding on all sides.
Safe Zone: 800 x 40 px.

Search Results Page Ads

1054 x 184 – Banner Top Make/Class Ad

A responsive banner ensuring prominent visibility for targeted campaigns.

Placement: Top of search results pages when users filter by make or class.
Customizable: Includes the option to add your logo and call-to-action (CTA).
Margins: 30 px padding on all sides.
Safe Zone: 994 x 124 px.

890 x 500 – Native Listing Ad

Strategically placed to appear native to the search environment. The image is set to this larger size to ensure high quality. This way, even if the user reduces its size, the image will retain its details and avoid appearing pixelated or grainy.

Title: Brief tagline or mention of the boat being listed. Limited to 32 characters.
Subtitle: Key details such as company name and location. Limited to 32 characters.
Your Logo: The recommended logo size is 300x100px.
Placement: Embedded within search results, mimicking featured listings.
Desktop Rows: 2, 5, 7, 9.
Mobile Rows: 5, 11, 19, 26.

540 x 220 – Banner Top Branded Ad

Responsive and brand-focused to capture user interest immediately.

Placement: Top of search results pages when users search for specific brands.
Margins: 20 px padding on all sides.
Safe Zone: 500 x 180 px.

Boat Details Page Ads

540 x 220 – Lead Form Ad

Responsive ad designed to encourage action, perfectly positioned for lead generation.

Placement: Below the contact form on the right rail of the boat details page.
Customizable: Includes the option to add your logo and call-to-action (CTA).
Margins: 20 px padding on all sides.
Safe Zone: 500 x 180 px

Additional Ad Information

300 x 100 – Company Logo

A consistent logo size used across various ad placements to ensure branding uniformity.

Margins: 20 px padding on all sides.
Safe Zone: 260 x 160 px.

Key Notes for Ad Design

Responsive Design: Ensure all ads are optimized for responsiveness across devices. Use the provided dimensions as a guide, but focus key content within safe zones for mobile scaling.
High-Quality Images: Use high-resolution images (at least 72 DPI) to prevent pixelation.
Homepage File Formats: Video, JPG, PNG, GIF
SRP & BDP File Formats: JPG, PNG, GIF, Native, HTML5
File Size Limit: Keep file sizes under 150 KB for faster loading times.

VAST File Recommendations

Resolution & Aspect Ratios

For linear ads, the IAB highly recommends including low, medium, and high-quality options to render video ads even in low bandwidth environments.

16×9 – Widescreen Video

High Resolution

Resolution: 576-1080p (typical: 1280×720, 1920×1080)
Video Bitrate: 1500-2500 kbps (720p) | 2500-3500 kbps (1080p)
Audio Bitrate: 128-192 kbps for AAC-LC | 64-128 kbps for HE-AACv1

Mezzanine (VAST 4)

Resolution: 1280×720, 1920×1080
Video Bitrate: 50 Mbps (VBR), 15-30 Mbps (CBR)
Audio Bitrate: 192 kbps AAC

Mezzanine Information

The mezzanine file is the raw version of the ad’s video or audio asset and can be used in VAST 4 ad items. Publishers can dynamically use this file to create the best file for the given setting. If you intend to use your ad with an ad-stitching server, the IAB recommends including a mezzanine file and low, medium, and high-quality files.

Video Formats

MP4 (H.264) for progressive download
HLS (M3U8) or MPEG-DASH for adaptive bitrate streaming
MP4 or MOV for mezzanine.