The latest news and insights from Boats Group
Optimized Google Rankings for Increased ExposureYour listings are now even more discoverable—we’ve optimized Boat Trader’s Google rankings to push your inventory higher in search results. This improvement is designed to attract more eyes to your boats, engines, and...
Smart Push Notifications with ImagesOur push notifications now include rich images — helping your listings stand out and drive more exposure, even when shoppers aren’t actively browsing the app. It’s one more way we’re keeping your boats top of mind and in front of...
BDP Optimization for Higher EngagementWe’ve launched several Boat Details Page enhancements designed to increase engagement and make it easier for buyers to connect with you!Highlights Include:A refined “More From This Dealer” section on desktop, featuring a cleaner...
Say Goodbye to Network Ads!We’re making big updates to improve how your boats get seen! Say goodbye to network ads on the Home and Search Results Page—our ad slots are now dedicated to boosting your listings.This Update Ensures: Increased Visibility with prime ad...
Enjoy an Enhanced Image Gallery on the Boat Detail PageWe’ve redesigned the Boat Detail Page image gallery to provide a seamless and distraction-free shopping experience: Ad-Free Gallery: We’ve removed all network ads from the image gallery, creating a clean and...
Optimized Boat Details DisplayWe’ve refined the Boat Details Page view to make the content sleeker. Now, the description section opens by default, showing buyers important specifications about your boats at first glance. We've also improved the user experience by...
Revamped Boat Detail PagesWe’ve moved the ad placement to the top of the Boat Detail Page to maintain continuity between listing images and boat details, reducing possible distractions! On desktop, thumbnails now appear under the image carousel, allowing users to...
An Ad-free App with Better Search Functionality Improvements to the Boat Trader app include removing network ads and a new "type ahead" search feature on the Search Results pages, both of which have resulted in increased time per session and higher conversion rates.
What's NewClean & Modern Design We've updated the color scheme to create a cleaner, more user-friendly experience. The key action buttons shoppers need are still easy to find, with bright blue highlighting primary actions and sleek white/blue for secondary...
Boat Trader survey finds few sellers are concerned about economic uncertainty MIAMI, Fla., October 5, 2022 — Even with surging prices at the pump and inflation rates hitting a 40-year high, private boat sellers are optimistic about the overall boat market and plan to...
Upcoming ‘Stomping Grounds’ Episode to Feature Winning Content Submission MIAMI, Fla., June 21, 2022 — Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share videos and...
The Marine Retailers Association of the Americas today announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader. The new benefit includes banner ads for...