The latest news and insights from Boats Group
In the competitive world of yacht sales, standing out and achieving success requires a blend of local expertise and global reach. Boats Group caught up with Steve Jejina, founder of Croatian yacht sales and charter company Aventur, to discuss their journey and how...
Improved Shopping ExperienceAs we continue to enhance the shopping experience, we’ve made several updates to the Boat Details Pages. Our contact form now consolidates all relevant information into one easy-to-access location, allowing faster lead submissions....
The boating market reached full normalization in 2023, and this year continues to show similar trends. As high interest rates and inflation persist, consumer demand continues to wane, with global searches related to boat purchasing dropping by 7.6% in the first half...
What's NewEngine Details Filter on the Search Results PageAs part of the effort to improve the search experience, we’ve added an engine details filter on the YachtWorld Search Results Page. Shoppers can now filter results based on the number of engines, engine hours,...
In the ever-evolving world of yacht sales, brokerage success hinges on visibility, market awareness, and strategic use of technology. Boats Group recently spoke to Schmidt & Partners Yacht Brokers Director Peter Markowitz on catering to a global clientele and how...
Alessandro Angius, Media Yachts International CEO & Founder, accepts an award at the 2024 Le Fonti AwardsMedia Yachts International is a prominent brokerage in the European maritime industry, headquartered in Italy with additional bases in Switzerland and Turkey,...
Visitors Now Enjoy an Enhanced Top NavigationDesktop and mobile visitors in all languages now experience improved top navigation! On desktop, the navigation is clean and informative, making browsing more effortless than ever.On mobile, the drop-down navigation menu...
Revamped Boat Detail PagesWe’ve moved the ad placement to the top of the Boat Detail Page to maintain continuity between listing images and boat details, reducing possible distractions! On desktop, thumbnails now appear under the image carousel, allowing users to...
An Ad-free App with Better Search Functionality Improvements to the Boat Trader app include removing network ads and a new "type ahead" search feature on the Search Results pages, both of which have resulted in increased time per session and higher conversion rates.
Shoppers Have an Improved Viewing Experience Boat details now open in a new tab, creating a better user experience for shoppers. This keeps the search results page intact, allowing users to easily click between additional results and listing details.Save Search...
Building Listings is Now Easier!We refreshed the BLAST (Build Listings And Save Time) functionality, making it easier to build your listings with precision! Besides the feature being translated into the core 6 languages, we have also made the following...
What's NewClean & Modern Design We've updated the color scheme to create a cleaner, more user-friendly experience. The key action buttons shoppers need are still easy to find, with bright blue highlighting primary actions and sleek white/blue for secondary...