Norfolk, VA – (January 21, 2012) –Boats Group, the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, has launched an enhanced Data Distribution solution for marine brokers and dealers through BoatWizard and BoatsCentral, respectively. The new Data Distribution software enables brokers and dealers to automatically distribute their inventory to multiple websites (including Facebook, Craigslist and eBay) directly from their BoatWizard and BoatsCentral accounts.
“Ensuring that data arrives in the right place, time and format is essential in the rapidly changing online advertising marketplace,” said Ian Atkins, senior vice president and general manager, Boats Group. “The enhanced distribution to such sites as Craigslist and Facebook makes for a powerful integration with BoatWizard and BoatsCentral.”
The Data Distribution product suite includes:
Facebook Inventory Showcase
With installation on the brokers and dealers’ Facebook business pages, their inventory is automatically available on Facebook.
Craigslist Ad Manager
Inventory is easily posted to Craigslist with just a few simple clicks. Select the boat and paste a short snippet of code directly into Craigslist.
eBay Listing Manager
Brokers and dealers can select the boat they want to list, enter their eBay listing details and automatically publish their ad on eBay.
Brokers or dealers who sign up for the Data Distribution software will also receive an exclusive e-seminar that offers expert advice on how to optimize their listings and make the most of their online exposure. To sign up today, contact your representative from YachtWorld, Boat Trader or boats.com.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.com and boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.