Boats Group appoints Alastair Walton as head of business consulting

by | Sep 10, 2015 | Boats Group, News

Boats Group
September 10, 2015

Norfolk, Va. – Boats Group (Boats Group) has announced the appointment of Alastair Walton as head of business consulting. The company said this will further support Boats Group’s focus on its customers’ businesses through the optimization of their digital media strategies, channels and opportunities.

Walton has extensive expertise in the marine industry, having previously been part of the YachtWorld team from 2000-2011, followed by a number of years working in sales at Sunseeker France.

Working closely with Kate Bray, the new director of client engagement, Walton will support Boats Group’s commitment to further engage with customers to help them grow their businesses across local, national and international markets. He will work closely with Boats Group’s customers to ensure they continue to receive high levels of service and consultation while also identifying developing client needs – helping them attain their growth potential more quickly and efficiently.

“Alastair’s history with Boats Group’s business and customers and his extensive sales experience make him an excellent addition to the team as we reinforce our customer engagement and sales activities in the international marketplace,” said Bray. “His appointment underlines our commitment to helping our 5,500 customers around the globe build their businesses. We are delighted to welcome Alastair back to the Boats Group team.”

“It is genuinely exciting to be taking on a role like this inside a business I know well, and at such an interesting time for the industry,” said Walton. “I look forward to the opportunities that lie ahead, and to seeing our customers businesses grow and thrive as a result.”