Boats Group (Boats Group), operator of YachtWorld, boats.com, Cosas De Barcos and US-based Boat Trader, will celebrate its strategic partnership with Time Inc. UK with an exclusive reception at next week’s CWM FX London Boat Show. The event will take place on Wednesday 14th January at Time Inc.’s stand #A090.
Both organisations’ key customers and members of the media are invited to hear about all the new tools, features and initiatives the partnership will bring to the industry to help drive boat sales globally.
The strategic partnership between Boats Group and Time Inc. UK, the UK’s leading publisher of print and digital properties including Yachting World, Motor Boat & Yachting, Yachting Monthly, Practical Boat owner and leading European community website YBW.com was launched in the final quarter of 2014, creating a wide range of benefits for both Time Inc. UK’s marine audience and users of Boats Group’s industry-leading sales portals.
The first of these, the superyachtworld.com digital marketplace, was launched in September 2014. It is the first time SuperYacht World has featured brokerage listings on its website, with an integrated feed showing a range of over 1,300 28+ metre superyachts from Boats Group’s YachtWorld portal. As a result, YachtWorld customers who list their boats there now benefit from significantly enhanced exposure to a valuable and elusive worldwide audience.
A further aspect of this new partnership is a series of quarterly market index summaries based on Boats Group’s renowned YachtWorld Market Index and published in Time Inc. UK’s leading marine B2B website, IBI Plus. Boats Group Editorial Director John Burnham and his team are working closely with IBI to offer detailed quarterly insights on the US and European yacht brokerage markets, together with more detailed analysis such as the recent spotlight on the Spanish brokerage sector.
In the coming months, YachtWorld will power the boats for sale sections across all Time Inc. UK’s marine websites, under the YBW.com umbrella, bringing significant additional benefits to customers who list their boats on these websites. In the early part of 2015, YachtWorld and Time Inc. UK will launch a new dedicated yacht brokerage section on each of Time Inc.’s magazine websites, offering a selection of the very best used boats for sale in Europe from most of the continent’s leading yacht brokers.
Ian Atkins, president of Boats Group, commented: “We are looking forward to celebrating our partnership with Time Inc. UK at this year’s CWM FX London Boat Show and to working alongside them on further new initiatives during 2015. Boats Group is constantly working to bring innovation to the sector and to develop its position as more than just a sales portal. By linking up with Time Inc. UK’s range of marine titles, we are helping our customers reach an expanded audience at different stages of the buying cycle. This, combined with Time Inc.’s in-depth knowledge of the UK market, helps leverage the position of our international brands to help drive boat sales globally.”
Simon Owen, publishing director at Time Inc. UK, added, “The strategic partnership with Boats Group creates value for all involved, not least our customers and readers. Boats Group’s user-led focus, extensive global expertise and access to a raft of useful industry data further enhances our customer experience and makes this the perfect partnership, developing our online offering and at the same time maximising boat buying and selling opportunities that will benefit the leisure marine industry as a whole.”
