Norfolk, VA – March 20, 2014
Boats Group, the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, is pleased to announce that the 2014 MDCE Best Ideas White Paper is now available for download.
In this white paper, sponsored by Boats Group and produced by Boating Industry magazine, you will find 46 of the best ideas, proven by boat dealers from across the United States and Canada, on topics including business management, customer satisfaction, sales, marketing, events, and service departments.
The ideas included serve as a resource for dealers, allowing them to learn from their peers’ successes on a variety of projects, ranging from mobile app development, to effective disaster planning, to winboats software. Each featured idea also outlines the implementation process and discusses the ultimate results of the project.
Courtney Chalmers, director of marketing for Boats Group commented, “Boats Group has sponsored Boating Industry’s Best Ideas eWhite paper for the last five years, and we’re excited to participate in this year’s edition. The boat dealers featured in this eWhite paper have successfully reached new customers, managed their businesses more efficiently and are taking the lead in getting more people on the water. Our hope is that these best ideas motivate others in the industry to generate even more.”
Jonathan Sweet, editor in chief for Boating Industry commented, “We talk to hundreds of dealers in the U.S. and Canada throughout the year about how they are running their businesses. This white paper gathers the best ideas we hear — all proven, actionable ideas that have really worked to improve marine dealerships across North America.”
The 2014 MDCE Best Ideas White Paper can be downloaded here.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, YachtWorld, and Boat Trader. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia. The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2013, over 52 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.
