by | Mar 2, 2012 | Boats Group, News

Norfolk, VA – (March 2, 2012) –Boats Group, the division of Dominion Enterprises that operates, and, announced today significant growth in unique visitor traffic, as reported by comScore.

comScore, a leader in measuring the digital world, released data showing that the number of unique visitors to increased by 44% to 676,000 in January 2012 compared to 468,000 in December 2011. Likewise, saw an increase of 23% and an increase of 40% during the same period. Courtney Chalmers, director of marketing for Boats Group, commented, “As the boating industry faced challenges over the past few years, we modified our marketing strategy to grow brand awareness online in a more innovative and collaborative way. We are excited to see the positive results and will continue to deliver content that consumers want.”

This notable growth helped the sites’ parent company, Dominion Enterprises, achieve top ranking among companies like, Travelocity, Network,, Orbitz Worldwide, and Indeed.   Dominion Enterprises is the parent company of Boats Group and a media and advertising company with a wide array of consumer and business brands. comScore reported that Dominion Enterprises was among the “Top 10 Gaining Properties” in the U.S. in unique visitor growth.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals –, and Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries.  In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 22 localized web portals which are translated into 13 languages.

Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit