Norfolk, VA – (March 4, 2013) –Boats Group, the division of Dominion Enterprises that operates YachtWorld, Boat Trader and boats.com, won three awards at the recent Miami International Boat Show.
Boating Writers International, whose awards recognize excellence in creating compelling stories about the boating lifestyle through entertaining, educational and inspiring journalism, presented two awards to Lenny Rudow for his writing as senior editor of boats.com. The awards were for a boat test entitled “This Center Console Takes Center Stage,” and the second was for an article in the boat/engine care and maintenance category entitled “Outboard Overboard: Quick, Pickle It.” Rudow has written almost 100 reviews and 50 technical articles for boats.com in the last two years.
“We have a number of award winners writing for boats.com and its sister sites, Boat Trader and YachtWorld,” said John Burnham, editorial director, Boats Group. “We hired Lenny Rudow to work for us full-time because he’s one of the best.”
Marine Marketers of America presented Boat Trader with a Neptune Award for Best Digital Newsletter, B2B. The newsletter is provided to dealers on a monthly basis and offers boat reviews, industry trends and important Boat Trader product updates. The monthly Data Tracker provides insights into the boating consumer marketplace with information on the boat brands most frequently searched on BoatTrader.com. The site is visited by more than 1.7 million U.S. boat buyers every month.
“We are delighted with this national recognition of the Boat Trader dealer newsletter. We designed it to provide a monthly snapshot of data trends and industry news for our dealers, as well as an introduction to the Boat Trader team members who support their advertising efforts,” said Katy Judge, marketing manager, Boat Trader.
“Industry education is very important to all of the brands of Boats Group, and we are proud to be recognized by the Marine Marketers of America and Boating Writers International,” stated Courtney Chalmers, director of marketing, Boats Group. “Our Boat Trader Dealer Newsletter and the editorial included on all of our sites provide valuable data and industry insights that can help dealers get the most out of their markets by using our tools.”
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – boats.com, yachtworld.com and boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy) and Australia. The company employs 150 people, has customers in 106 countries and advertises boats for sale in 166 countries. In 2012, over 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.