Boats Group’s Social Solutions Service Names Boating Industry Top Product of 2015

by | May 11, 2015 | Boats Group, News

Boats Group (Boats Group) has announced that its Social Solutions product has been named a Top Product of 2015 by Boating Industry. Launched in January, Social Solutions is a suite of industry-leading social media management services developed to give dealers and brokers the tools they need to stay ahead of the latest digital trends while saving social media management time. It turns 20 hours of work on social media platforms into just one hour.

Boats Group’s Web Solutions Senior Account Manager Douglas Bird commented: “We’re pleased to receive this award which acknowledges the success our Social Solutions product is already giving our customers. We’re constantly talking to customers to find out exactly what they need to help make their social media activity faster, easier and more effective, and Social Solutions was developed with exactly those needs in mind. Boats Group has always been committed to keeping dealers and brokers up to speed with the latest digital trends and technology to help drive boat sales globally. Half of our 5.1 million monthly Boats Group shoppers are now on mobile devices, and as consumer behavior rapidly changes, it has never been more important to join the conversations that boating consumers are having through social media channels.”

“Since Boats Group has taken over our social media posts, I have seen more engagement, questions, comments and general interest from our followers,” added Lori McGowen of Plano Marine, a Social Solutions customer. “The content they create is really relevant and applicable to the boating industry. The Boats Group team has educated me about many aspects of Facebook, Twitter, posting events, etc. I would highly recommend the Boats Group service to others.”

The Social Solution packages offer include enhanced promotional opportunities such as listings on Boats Group’s own social media channels, tapping into Boats Group’s network of more than 4 million boaters, with all activity directly managed by a core team of Boats Group’s senior social media experts.

For more information on Social Solutions and how to get this service for your business, visit