While Boats Group is focused on helping marine businesses succeed, our team believes that one key to serving our customers is understanding consumers, and that means being one ourselves and going boating with a passion. Boats Group’s Senior VP and General Manager Ian Atkins kicked off the year by taking the boats.com flagship, a 7 meter hot-rod sailboat, to Key West Race Week and doing what he likes to do best in a sailboat—taking home a trophy.
Quantum Key West 2014 had nearly a dozen different racing classes, and the J/70 class that Atkins sailed in was by far the largest, with 60 boats entered, due to the model’s recent super-successful introduction. Scoring consistently in the top 10 and winning the last race of the 10-race series, the boats.com team finished third in the class.
Read the boats.com story, “Our Flagship Sailed onto the Podium”.
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.