MRAA Partners With Boat Trader to Create Lead-generation Perk for Certified Dealers

by | Jun 6, 2022 | Boat Trader, News


The Marine Retailers Association of the Americas today announced its expansion of offerings for Marine Industry Certified Dealership (MICD) Program participants through its strategic partnership with Boat Trader.


The new benefit includes banner ads for MRAA Certified Dealers on Boat Trader, the largest online boating marketplace in America, who are also Boat Trader members. The banners will be paired with dealer listings on, directing consumers to the dealer’s website while reinforcing the message to “Buy with Confidence from a Certified Dealer.”


“By partnering with Boat Trader, MRAA Certified Dealers can proudly promote their MICD recognition on all of their boat listings across the site,” says Liz Keener, MRAA Certification Manager. “This gives Certified Dealers a competitive advantage in an accelerated market and gives consumers more confidence when shopping for boats.”


Boat Trader draws more than 7 million visits per month and nearly 16 million boat listing views, providing significant brand exposure for Certified Dealerships.


“As the demand for boats remains strong and first-time boat buyers hit historic highs, connecting buyers with professional dealers is more important than ever for the long-term health of the industry,” said Courtney Chalmers, Vice President of Marketing, Boats Group. “Dealerships often provide the initial opportunity for shopper engagement. We’re excited to promote Certified Dealers to further reinforce the value of their professionalism and service in the boating industry.”


About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.


About Boat Trader
Boat Trader is the largest online boating marketplace in the United States, creating simple solutions for anyone looking to buy or sell a boat. Founded in 1991, Boat Trader expanded from a weekly classifieds publication found in local markets nationwide to an online marketplace in 1996 and now offers boat dealers and private party sellers comprehensive options for selling their boats online with ease. Boat Trader reaches more than 9 million online boat shoppers and delivers over 170,000 leads each month to its sellers. Boat Trader is based in Miami, FL, and is owned and operated by Boats Group. For more information and to experience the marine industry’s leading classifieds marketplace, visit or download the Boat Trader app on the iOS App Store and Google Play.