New BoatsCentral provides robust solutions for inventory and lead management
Boats Group, the division of Dominion Enterprises that operates YachtWorld.com, BoatTrader.com and Boats.com, has launched BoatsCentral, a new inventory management tool (IMT) and product suite for BoatTrader and Boats.com dealers.
As a product suite, BoatsCentral provides dealers with a comprehensive business solution including:
· Robust lead management system that tracks leads from online and traditional sources
· User-friendly dashboard and real-time performance reports
· Boats.com website editor to maintain and update online storefronts
· Account management
“These tools give dealers the ability to manage their online business efficiently and independently,” said Courtney Chalmers, director of marketing, Boats Group. “Inventory displayed on Boat Trader and Boats.com reaches 2.1 million users each month. With 5% of those visitors becoming leads, it is imperative that marine dealers have a system to quickly and easily upload and manage inventory, respond to and nurture online leads and provide in-store customers with professional print-outs on-demand.”
BoatsCentral also gives dealers the ability to:
· Create, update and manage boat, engine and trailer advertisements, including access to historical changes and performance for listings
· Enhance individual ads on any Boats Group portal
· Export inventory to multiple sites within the Boats Group network
· Email listings to clients
· Print professional & high quality listings
· Maintain a history log of each advertisement
· Easily upload video to all inventory listings
Dealers are taking note of the improved system. Debbie Mongelli of Inlet Boat Brokers shared, “I really enjoy how the new BoatsCentral allows me to upload multiple photos at one time. It’s much more user-friendly than the previous system.”
About boats.com
boats.com is the largest global search engine in the leisure marine market with more than 300,000 boats for sale from 143 countries. It offers the most complete overview of the leisure marine market by presenting the boat listings of yacht brokers and boat dealers on one website translated into six languages. boats.com provides a wealth of simple and effective marketing tools to help boat dealers and brokers run their boat sales businesses more efficiently. With great search technology, potential buyers can easily navigate to your boat listings. Industry updates, DIY tutorials, blog posts and videos are covered on a daily basis, making boats.com the go-to site for any boater researching their boating lifestyle and passion.
