As a part of Boating Industry Magazine’s annual Movers & Shakers awards program, Bold Moves celebrates leaders that haven’t been afraid to take chances, embrace challenges head-on and drive the marine industry forward through innovation. Ryan McVinney, Director of Content at Boats Group, was selected as a recipient of this year’s program alongside five other leaders in the marine industry making bold moves.
Since joining Boats Group, Ryan has taken the company’s content strategy to new heights with a strong focus on long-form video and social media. He’s a master storyteller, connecting with people to create content that celebrates boating and those who love it.
“I’ve looked for ways to push the envelope with more video and social media to engage our audiences and tell our customers’ stories. Finding new ways to integrate video content into our brand’s marketing has been a significant cornerstone of my strategy,” said McVinney. “I love having the opportunity to encourage people to get out on the water and enjoy nature and a healthy outdoor lifestyle. Being the voice of our brand to support people in that journey, and helping our customers tell their stories, is incredibly rewarding.”
The full feature and a list of Bold Moves recipients can be found in Boating Industry’s 2022 October issue.
About Boats Group
Boats Group owns and operates the world’s leading online boating marketplaces, connecting the largest global audience of boat buyers with top sellers and manufacturers. Boats Group’s portfolio includes a variety of industry-leading brands like Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, Boatshop24, Click&Boat, and Trident Funding.
For nearly three decades, Boats Group has helped marine retailers sell more boats faster and convert more shoppers into buyers than any other source. Through a comprehensive suite of digital business solutions, including proprietary web-based contract management tools, and premier digital marketing strategies and services, Boats Group delivers unmatched value to its industry partners and optimizes the virtual path to boat ownership.
Owned by Permira, Boats Group is headquartered in Miami, Florida, United States, with co-headquarters in Fareham, England, and additional offices in Padova, Italy and Barcelona, Spain. For more information about Boats Group, visit www.www.boatsgroup.com