Jun 8, 2021 | Market Data, News, Reports
Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on...
May 24, 2021 | Boat Trader, News
The way Boats Group – the Miami-based parent company behind Boat Trader, YachtWorld and boats.com – sees it, boating should stay on the upswing for the long term. That is, as long as consumers have a positive purchase experience and their time spent on the...
Mar 23, 2021 | Boats Group, News
Comprehensive performance data in fewer clicks and no wasted time Being data-driven is no longer an option for making the best business decisions. Now more than ever dealers and brokers are harnessing the power of data to steer more effective digital marketing...