YachtWorld Update: February 2025

Enhancing Lead Quality with Subject Dropdown

We’re introducing a new Subject Dropdown option on the Boat Details Page contact form to help improve the quality of leads you receive while also controlling spam and driving conversion. This update ensures that inquiries are more relevant and valuable by allowing buyers to select a subject for their inquiry.

Here are some of the key benefits:

• Higher-Quality Leads: Buyers provide more detailed information upfront, helping you prioritize serious inquiries.
• Clearer Communication: Each inquiry includes boat details (year, make, model), making it easier for both buyers and sellers to identify the listing in question.
• Better Conversion: The structured format helps control spam while maintaining high conversion rates.

The dropdown is optional, with “Check Availability” as the default selection. Buyers can amend the text, ensuring flexibility while improving lead relevance. This enhancement is designed to save you time by delivering more informed and actionable leads, helping you focus on the buyers who matter most.

This enhancement is also available on local portals in Europe!

Phone Numbers Now Required on App Lead Forms

As part of our commitment to delivering higher-quality leads, we now require phone numbers in lead forms on the YachtWorld app. This update ensures you receive more actionable and qualified inquiries.

This change will also be reflected in your LeadSmart reports, helping you track and manage leads more effectively. This enhancement improves communication and drives better connections between buyers and sellers!