Norfolk, VA – (Dec. 15, 2014) – Boats Group (Boats Group), the division of Dominion Enterprises that operates YachtWorld, Boat Trader, boats.com and Cosas de Barcos, has introduced a suite of social media management services that make social media for marine businesses faster, easier and more effective.
With the expertise and guidance of Social Media Manager Lauren de Vlaming, Boats Group developed the services after hearing frustration from dealers, brokers and other marine businesses — all of whom see the value in having a social strategy but often lack the resources to devote to it.
“As I talked with boat dealers and brokers at conferences, I would frequently hear about two common roadblocks,” de Vlaming said. “‘One, I don’t have time to manage social media.’ Or two, ‘I don’t know what to post.’ So we designed a service to alleviate those problems.”
Boats Group’s social offering has three service levels – Social DIY, Social Pro and Social Elite – designed to fit each business’ unique needs. The Social DIY package’s key features include an easy-to-use dashboard allowing users to post to multiple social properties with a single click, as well as customized content suggestions, simplified Facebook advertising and the capability for multi-location businesses to efficiently monitor satellite offices’ activity. Social Pro allows businesses to outsource their social media management and rest easy knowing Boats Group’s senior social media experts have the reins. Social Elite provides enhanced promotional opportunities such as listings on Boats Group’s own social media channels, tapping into the network’s more than four million boaters.
With 87% of consumers saying that interacting with a company on social media increases the likelihood they will buy the brand, it has never been more important to harness the power of social media channels to boost online visibility. Boats Group has always been committed to keeping marine businesses up to speed with the latest online trends and technology to help drive boat sales globally.
“This service will help our dealers and brokers increase their search engine optimization,” de Vlaming said. “Being visible and engaging with potential customers on the web puts you back in control of the conversations consumers are having.”
If you are interested in learning more about Boats Group’s Social Solutions program or would like to get started, please contact Lauren de Vlaming at 757-351-8194 or lauren.devlaming@dominionmarinemedia.com.
About Boats Group
Boats Group (Boats Group) is the leading partner of the recreational marine industry, offering comprehensive digital business solutions including the world’s largest marine web portals: Boat Trader, YachtWorld, boats.com and Cosas de Barcos. In 2013, more than 52 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages. With offices in 3 continents and customers in 106 countries, Boats Group is a global organization that strives to bring the boating industry to the forefront of the digital world.
Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing and business solutions including dealer management software, online advertising, lead generation, CRM, website design and hosting and data management services.
