The Leading Authority for Boat Shoppers and Owners.
boats.com is the largest global search engine in the recreational marine market.
With more than 120,000 boats for sale in 146 countries, boats.com represents OEMs, dealers, and brokers worldwide and reaches 3 million new boat shoppers each month. We deliver over 25,000 leads each month – of which, 1 in 5 ultimately purchases a boat, and nearly 40% of those boats are new.
Additional Advertising Opportunities



OEM Brand Showroom
Your brand in front of millions of new boat buyers.
• 250,000 monthly brand impressions*
• 400 more clicks to your website per month*


Sponsored Content
Be the brand shoppers remember.
• On average 750,000 monthly editorial pageviews
• On average 350,000 monthly video views

Dealer & Broker Listings
Reach an additional audience of boat shoppers.
• 80% unduplicated traffic from Boat Trader & YachtWorld
• 1 in 5 people who put a lead in, purchases a boat
Advertise on boats.com
* Based on average monthly visits, impressions, and performance. Results may vary by market, Google Analytics.