The leading authority for boat shoppers and owners.
boats.com is the largest global search engine in the recreational marine market with more than 250,000 boats for sale from 146 countries, presenting boat listings from brokers, dealers and OEMs on one website localized in nine countries. boats.com is the most prolific online publisher of marine content, providing boat reviews, how-to advice, lifestyle articles and videos; making it the go-to site for any boater researching their boating lifestyle and passion. boats.com provides advertising and content marketing to connect our customers to our audience of highly engaged boat shoppers and enthusiasts.
Our Results and Audience
Over 5 million pageviews
per month
Boat listings receive over 870k views per month
Each month over 12,000 leads are submitted
Established
– 4 out of 5 are homeowners
– 50% have children
– 48% have a household income of $175k or higher
Active Boaters
– 49% of visitors own powerboats
– 24% of visitors own sailboats
– 91% of visitors are looking for expert advice and how-to information
Boat Shoppers
– 19% of visitors are actively shopping for a boat
– 33% of boats sold via boats.com are new boats
– 82% of visitors are looking for new boat information from manufacturers
Why become a member of boats.com?
Reach An Engaged Audience
boats.com captivates 800,00 boating enthusiasts each month, viewing over 5 million pages of content. 1 in 10 of leads submitted through boats.com ultimately purchases a boat.
Place Your Boats Alongside Editorial
boats.com is the most prolific online publisher of marine content and offers more than 20,000 pieces of professional content. 32% of our users engage with our editorial content.
A New Boat Marketplace
1 in 3 buyers on boats.com purchases a new boat, that’s twice as many as the National average. Present your new model listings to this ready to purchase audience