YachtWorld Announces Agenda for Upcoming Ft. Lauderdale YachtWorld University

by | Jan 23, 2013 | YachtWorld

YachtWorld Announces Agenda for Upcoming Ft. Lauderdale YachtWorld University

Event brings together more than 200 brokers for education-filled day

Seattle, WA – (January 24, 2013)– YachtWorld, the world’s largest Internet yacht brokerage portal and part of Boats Group, has announced the agenda for its upcoming Ft. Lauderdale YachtWorld University on January 31.

This year’s event includes subjects in which brokers have shown interest, from industry trends to best practices for successful online marketing. YachtWorld has invited speakers to share their expertise in marine industry trends, social media, and video tips and tricks. Brokers will also have a first glimpse of YachtWorld’s newest products, participate in discussion forums, and network with fellow yacht brokers and industry leaders.

“As the world becomes more connected, it is more important than ever for brokers to use the tools at their disposal,” said Tim Claxton, brand manager, YachtWorld.  “We are excited to share our ideas with the brokerage community on how they can best leverage YachtWorld services, and provide general information to help them be successful online.”

The Ft. Lauderdale YachtWorld University, hosted by YachtWorld and the Florida Yacht Brokers Association (FYBA), is a full-day event in Ft. Lauderdale, FL, scheduled for Thursday, January 31 at the Hyatt Regency Pier 66 Hotel.

The agenda includes:

State of the Industry New Trends and What’s to Come This Year

BoatWizard Presentation – What’s New with BoatWizard

Video Presentation Tips and Tricks of Shooting Video Like a Pro        

Social Media Meets the Broker Presentation

Best Practices Panel– Brokers who are Putting Today’s Best Practices into Action

CPYB members are eligible to receive 10 credits for attending this event. As always, these events are free for all attendees but require pre-registration.

About YachtWorld

YachtWorld is the single most powerful and effective global marketing solution for the boating industry. With over 125,000 brokerage boats offered worldwide by more than 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld.com receives nearly 2.5 million global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.

About Boats Group

Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market-leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services.  Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy).  The company employs 150 people, has customers in 106 countries, and advertises boats for sale in 193 countries.  In 2012, more than 51 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets.  Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.