YACHTWORLD.COM AND FLORIDA YACHT BROKERS ASSOCIATION SCHEDULE NEXT YACHT BROKERAGE UNIVERSITY
University to be held at Hyatt Regency Pier 66 in Ft. Lauderdale on January 24, 2012
Norfolk, VA – (December 21, 2011) –YachtWorld.com, a Boats Group business with the Internet’s largest worldwide database of brokerage boats, and the Florida Yacht Brokers Association (FYBA) have set the date for their next Yacht Brokerage University. The University will be held at the Hyatt Regency Pier 66 in Ft. Lauderdale on January 24, 2012.
The one-day event features presentations and panel discussions by industry experts. The presentations include:
State of the Industry – New Trends & What’s to Come in 2012
Successful Internet Marketing Techniques for Brokers – Consumer insights, social media and mobile strategies
BoatWizard 2.0 – Live tour and demonstration
Best Practices Panel – Brokers Who are Putting Today’s Best Practices into Action
New Sales Strategies to Help Brokers Close More Leads
Full details regarding the presentations and speakers will be announced in the coming weeks.
“YachtWorld is excited about partnering with FYBA for the second consecutive year to host the Ft Lauderdale Yacht Brokerage University,” said Ian Atkins, vice president and general manager, Boats Group. “It is a great event to kick off 2012, and our hope is that the brokers will take the information and put it into action. Our agenda is brimming with industry trends, statistics, mobile and social marketing techniques, plus targeted sales strategies. Last year’s event was met with positive accolades from many of the more than 200 brokers who attended, and we are looking forward to an even larger group in January.”
Commenting upon the announcement, Gary Smith, a board member of Florida Yacht Brokers Association, said,”As a past participant in the YBU events, I have found them to be very timely and informative concerning the state of the industry as well as new trends in marketing techniques. The FYBA views the YBU as a valuable educational and networking event and is happy to co-present the event with YachtWorld.”
There is no cost for brokers wishing to attend, but space is limited and pre-registration is required. Current YachtWorld.com members may also sign up via BoatWizard.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2010, over 38 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 22 localized web portals which are translated into 13 languages.
About Florida Yacht Brokers Association
The Florida Yacht Brokers Association was created in 1987 to unite those engaged in the yacht brokerage business for the purpose of promoting professionalism and cooperating among its members; and to promote and maintain a high standard of conduct in the transacting of the yacht brokerage business. Each member is required to abide by a code of ethics to protect the public against fraud, misrepresentation, or unethical practices in the yacht brokerage profession. Each member is to endeavor to eliminate any practices which could be damaging to the public, or the dignity and integrity of the yacht brokerage profession.
