YachtWorld Releases New iPad App
New iPad app gives users easy access to 130,000+ brokerage boats
Norfolk, VA – (December 5, 2012) – YachtWorld, the world’s largest internet yacht brokerage portal and a division of Boats Group, announced today the release of a new iPad app that gives users easy and immediate access to the largest selection of yachts for sale online.
The Apple iPad generates the most traffic to YachtWorld.com of any mobile device. In October, iPads accounted for over 18 percent of boat buyers visiting YachtWorld.com. In addition to searching the largest selection of brokerage boats, users can: save searches for one-touch access, add yachts to a Favorites list for easy viewing and monitoring, access full-screen viewing of all pictures in landscape orientation and browse editorial featuring a collection of spotlighted yachts, reviews, and destinations from YachtWorld’s award-winning journalists.
“The YachtWorld iPad app is the latest mobile enhancement we have made as part of our commitment to optimize the boat buying experience – no matter what device our users choose,” said Ian Atkins, senior vice president and general manager, Boats Group. “With a significant number of users utilizing iPads to browse YachtWorld.com, this app is designed to give users all the information they need to be able to communicate effectively with their broker.”
The YachtWorld iPad app is free and can be downloaded in the iTunes store.
About YachtWorld
YachtWorld is the single most powerful and effective global marketing solution for the boating industry. With over 125,000 brokerage boats worldwide offered by over 2,400 yacht brokerage houses and 10,000 individual yacht brokers in 143 countries, YachtWorld receives over 2 million average global visits by boating enthusiasts each month. YachtWorld provides a complete suite of online marketing services for its yacht broker members through BoatWizard and SoldBoats, their proprietary back-end tools. Headquartered in Seattle, Washington, YachtWorld has European headquarters in the United Kingdom, with sales and customer service representation in France, Germany, Italy, Holland, Turkey and Estonia. YachtWorld is a division of Dominion Enterprises, based in Norfolk, Virginia, USA.
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the three market leading web portals – www.boats.com, www.yachtworld.com and www.boattrader.com. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company, that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Italy). The company employs 150 people, has customers in 106 countries and advertises boats for sale in 193 countries. In 2011, over 59 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 23 localized web portals which are translated into 13 languages.