New YachtWorld Q3 Market Index reveals higher total value boat sales across U.S. and Europe – as well as revealing top selling brands
Norfolk, VA – (November 15, 2015) – Boats Group (Boats Group), a division of Dominion Enterprises, has released new global sold boat data in its latest YachtWorld Market Index for the third quarter of 2015. The report shows variations between the U.S. and European markets, but on the whole the picture is positive with yacht brokers reporting to have sold more boats at a higher total value during the three month period, versus sales in 2014.
In the third quarter of 2015, the total value of boats sold saw a very healthy increase, with six percent growth in the U.S. and 21 percent growth in Europe. The U.S. also saw a two percent increase in terms of volume of brokerage boat sales, compared to that in 2014, while they remained even in Europe. Strong sales values in the third quarter have helped to boost the total sales value for 2015 to date in both markets, with the U.S. currently two percent above and Europe five percent above 2014 sales figures.
This edition of the YachtWorld Market Index also includes the five top selling brands in the biggest brokerage classes on each continent.
According to SoldBoats.com, the top Power Cruiser brand in the U.S. was Sea Ray, with 75 percent higher sales than the second place Bayliner. Sea Ray also tops the Express Cruiser and Motor Yacht classes, while Boston Whaler tops the Center Console and Saltwater Fishing classes. Marlow Hunter is the top Sail Cruiser brand.
In Europe, Jeanneau tops the Sail Cruiser and Power Cruiser brand classes, with Sunseeker the biggest Motor Yacht brand. Beneteau is the highest selling Sail Cruiser/Racer, and Sealine tops the Sports Cruiser category.
The Q3 YachtWorld Market Index for 2015 is now available for download at www.dominionmarinemedia.com. With its extended range of data and commentary, it provides invaluable insight into the nuances of the U.S. and European markets. As usual, the data for the report was derived from SoldBoats.com, the proprietary database in which both U.S. and European members of YachtWorld record their sales.
YachtWorld Brand Manager Katy Judge, commented: “In the wake of record footfall numbers at the Fort Lauderdale International Boat Show, the latest edition of the YachtWorld Market Index echoes that positive outlook as we head towards the new year. This index features a ranking of the five most-sold brands in each class, and we look forward to continuing to provide a deeper dive into the data with the full 2015 Market Index report early next year.”
For further information, please contact Ian Payne or Mel Bradley, UK on tel. +44 (0) 1425 472 330 or email: Boats Group@mckennatownsend.com.
Notes for Editors
About Boats Group
Boats Group (Boats Group) is the Internet partner of choice for the recreational marine industry and operates the four market leading web portals – boats.com, YachtWorld, Boat Trader and CosasDeBarcos. Boats Group is a division of Dominion Enterprises, a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. Boats Group has offices in North America (Norfolk, Virginia; Seattle, Washington; and Vancouver, British Columbia) as well as in Europe (United Kingdom and Spain). The company employs 180 people, has customers in 106 countries and advertises boats for sale in 143 countries. In 2014, over 62 million unique visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 29 localized web portals which are translated into 13 languages.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 105 offices in the United States, Canada, England, Spain and Italy. For more information, visit www.DominionEnterprises.com.