YachtWorld

YachtWorld Updates – May 2024

May 22, 2024

BDP new tab

Shoppers Have an Improved Viewing Experience

Boat details now open in a new tab, creating a better user experience for shoppers. This keeps the search results page intact, allowing users to easily click between additional results and listing details.

Save Search Function Launched for International Shoppers

Visitors to the YachtWorld international site can now save their searches and receive alerts when new boats are listed. This feature has been a success in North America, driving 5% more shoppers back to our members’ listings.

Save search
Sleeker BDP

Revamped Boat Details Page for a Smoother Search Experience

  • Streamlined Layout: We’ve relocated ad placements to create a cleaner flow between stunning boat images and key details. This minimizes distractions and lets shoppers focus on finding their dream boat.
  • Enhanced Mobile Experience: Mobile users can now enjoy a more prominent, full-screen view of boat images. The gallery stacks images vertically for easy scrolling, allowing you to view both landscape seamlessly and portrait-oriented photos.
  • Simplified Contact: We’ve eliminated the disruptive contact pop-up box on mobile devices. Instead, a conveniently embedded contact form lets you inquire about a boat directly from the Boat Details Page, saving users time and frustration.

These Improvements Are Delivering More Value to Our Members

  • 5% increase in email leads
  • 13.2% more leads from mobile devices
  • 55% more phone leads
  • 330% more phone leads from mobile devices

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