According to New Boats Group Study, Newcomers Are The Largest Segment Submitting Leads

Jun 8, 2021 | Market Data, News, Reports

Study matched U.S. leads from Boat Trader, YachtWorld and boats.com with purchases and revealed nearly 60% of people submitting leads were first-time buyers, plus more key insights Overall lead conversion rose to 17.5%, meaning that one in six sales leads submitted on...

A New Kind of Video Has Launched: Boats Group Tells the Celebrated Stories of People and Boating

May 24, 2021 | Boat Trader, News

The way Boats Group – the Miami-based parent company behind Boat Trader, YachtWorld and boats.com – sees it, boating should stay on the upswing for the long term. That is, as long as consumers have a positive purchase experience and their time spent on the...

Presented by boats.com, ‘Factory Fridays’ is an All-New, All-Access Series Touring the Production of Top Boat Builders

Apr 5, 2021 | boats.com

Boat builders share their fascinating stories and unique approaches to constructing watercraft. boats.com, the leading boating authority for boat shoppers and owners, today announced Factory Fridays, a captivating new video series that sets out to tour boating’s...

BoatWizard Reporting Just Got Ridiculously Easy

Mar 23, 2021 | BoatWizard, BoatWizard Updates, News

Comprehensive performance data in fewer clicks and no wasted time Being data-driven is no longer an option for making the best business decisions. Now more than ever dealers and brokers are harnessing the power of data to steer more effective digital marketing...

Boat Trader Joins Local Boaters to Tour America’s Boating Towns in New Video Series — Cape Cod’s ‘Tin Boat Mafia’ Featured in Debut Episode

Mar 22, 2021 | Boat Trader, News

Stomping Grounds recognizes and celebrates the diversity of boaters from coast-to-coast From Boat Trader, America’s largest boating marketplace, comes Stomping Grounds, a documentary-style video series on YouTube that explores our nation’s waterways and cherished...